2010年11月23日星期二

"British tactic": United Kingdom contemporary art industry report _ avant-garde artists Union

Source: Tao damin taodamin art space United Kingdom art market in the world art dealer, value and quantity are important. Turnover in the world of art and antiques dealers, accounting for 26% of the first in Europe, second only to the United States throughout the world. United Kingdom's Department of culture media and Sport (Department for Culture, Media & Sport, DCMS) investigation report Market Tracking International (MTI) announcing the output value of creative industries, United Kingdom for 6000 million pounds of 34 billion. France project in a similar industry survey only 21 billion to $ output value of the cultural and creative industries. France in the territory of the antique art dealer's business more than United Kingdom, the United Kingdom employed more than France. United Kingdom's art and antiques market of the total value is estimated to be about 42 million pounds, the art and antiques. About 9500 throughout a art brokers and 750 auction company, full-time employees, a total of approximately 28.000, freelance, 9,000. Engaged in Visual art and design aspects of an estimated 148,700 person who, under the artist information company (The Artists Information Company) of data, in the Visual Arts creators may range from 60 000 to 90 000 people, the majority are self-employed. According to the United Kingdom Association of Visual and Gallery are the statistics of Allied artists. 45,000 This industry pattern, partly attributable to Sotheby's and with Christie's auction of two exclusive world economy of scale emphatic. United Kingdom from the Visual arts industry has received a total of revenue over $ 400 million pounds, which employed a staff of tax, business tax revenue the company 130 million $ 9 million, and the thousand and four million of value-added tax. Artist revenue United Kingdom arts market and Museum Collections depends on the integrity of the collection system can encourage and satisfy the public demand for art, sound art market mechanisms are the artists get income protection. The Scottish Arts Council survey of income for artists, visual artists in Scotland is less than the average annual revenue of ten thousand pounds. 70% of the revenue of the visual artists is less than five thousand pounds, while only 7% of visual artists more than 20 000 pounds. 55% of Visual Artists must rely on part-time work for a living. All United Kingdom artist income and Scottish artists of similar, and the United Kingdom compared to the average income, low income are artists, or not to artistic creation. United Kingdom Arts Committee hope that let artists and performing artists, enjoy a bi-directional identity (dualstatus), on the one hand that they can become a national health insurance system for employees, on the one hand, considered as self-employed workers, giving them access to health insurance which will allow them to cut taxes. On the relationship between artist and Gallery, artist and Gallery is often the renter, occasional **. Artists seldom achieved from the Gallery, get a receipt to the Gallery operations of real, especially knowing their work actually in what price to sell out, is likely to be deceptive. However to regulatory requirements of transparency of the Gallery, may cause excessive specification. The best way, should be determined by the Commission and other bodies of the Association or to make a set of Agency, as a reference for artists and art galleries can note before signing their interests and rights. There is a worthy reference point is the artist information company (a-n Artists Information Company) produced 「introduction visual artists substantive points 」 (Practicefor Code of the Visual Arts), artist groups hope that the Government's arts Advisory policy be based on these points, allowing protection of artist's measures are legally binding. Subject to EU norms, beginning in 2006, the United Kingdom will and continental, must fulfil 「introduction art resale rights payment terms 」. In the United Kingdom, the artistic work of each transaction, are going to pay up to 4% of the royalties to the artists (other countries for up to 5%). This measure is how many artists can get real help, in fact, it is difficult to estimate. The argument against it for, which only helped was the richest artists increase income, from the perspective of fairness. Integration in the amount of premium revenue is the design and artists Copyright Council (Designand Artists ' Copyright Society, DACS), usually 10% to 25% of premium revenue becomes the administrative expenditure, the work of the artist's rights and some less. United Kingdom to pay the artist's rights is beginning in 2006, but was paid to the heirs of the late artist of 2010 or 2012 will be implemented. When the art trade, in particular the need for a new auction companies make adjustments, auction market in 80% of the late author's works. The price very high fair has amazing premium responsibility, which has the potential to make the best work transactions since leaving the United Kingdom market, to the United States or to Switzerland. Art resale rights should start from what price calculation, which price of transactions, or on different sizes of the brokers have any impact, has no specific data. United Kingdom art market Alliance (Britsh Art Market Federation, BAMF) want United Kingdom Government while accommodating the EU while performing artists and then sell the right to share, to reduce the value-added tax measures to reduce the impact of the art industry. Public sector Arts sponsorship measures all United Kingdom Arts grants funding allocation, England, Scotland, Wales, Northern Ireland, the four Arts Council, the institutions responsible for distributing Lotto lottery proceeds of disposal. Public sector support to artists living mainly for creative artists have sufficient opportunity to buy the exhibition, have not been Gallery agent but has the potential of the artist, artists, education for the community. In the long run, school and community education in arts education is a long-term development needs of the citizens on the arts and the ability to appreciate, this requirement will render in cultural products in the market. And short-termThe goal is to enrich the public institutions and the Museum's collection. United Kingdom public sector from November 2004 to direct subsidies involved art market, art Committee of the United Kingdom (Art CouncilEngland) through 「introduction owns art (OwnArt) 」 plans to provide personal interest-free loans to purchase more than two thousand pounds of works of art. This project aims to expand the amount of private art collection, the Scottish Arts Council (ScottishArts Council) also joined the plan. At the same time there are art saved homes (Institute ofConservation) artwork maintenance resources. Included in the purchase list of 250 Home Gallery, United Kingdom Department for culture media and sport in 2005, and June will lend 250 pounds. Public bodies and the Museum purchase also in the works of artists, often through United Kingdom contemporary art (Contemporary Art Society), the agencies have to United Kingdom social leave many important collections. In the last 20 years, the National Museum of Ted (Tate) collection strengths have receded many to cut taxes encourage collectors provide their collections to the public, will be the inevitable policy trends. United Kingdom United Kingdom wide Visual industrial scale Visual arts industry together with 1170 a stronghold of the art trading activities, including the Open Studio, auction companies, fairs, non-profit and public gallery, in London, 439, accounted for 43%. But if to contemporary art institution in proportion of the transaction, the transaction is more concentrated in London. London's many important galleries is a family business, such as Annely Juda GimpelFils, etc., the former Gallery cause even at the nineteenth century. Global exploitation of the best contemporary art gallery, also in London, such as LissonGallery, White Cube, VictoriaMiro, Gagosian, etc. From artists and galleries of ecological, it appears that each generation of artists will conform to their direction of Gallery, Gallery rarely maintaining the status quo and operating in different generations of artists. The broker pattern trends business activities in addition to the Gallery exhibit sales, planning education courses, and external activities, the Art Institute's album is published, etc. In recent years, the Gallery also pop into a rural flavor of London regional exhibitions, new Arts Centre not far away, and the sculpture park GoodwoodSculpture Chichester Park verges of Salisbury Court Exhibition of Roche. Gallery, often to the provincial government expenditure, with the young artist's works to lower business taxes and national art fair to sell, or in those of local branches. United Kingdom's business tax 17.5%, belongs to the high tax areas. Since 2003 was born in London of the success of the Fair Expo FriezeArt, certifying that the contemporary art market potential and United Kingdom contemporary art trading environment has matured. Frieze ArtFair2003 year turnover at 16 million to 20 million pounds, 2004 more 20 million pounds in turnover, in recent years is increased. Visit Frieze ArtFair collectors come from abroad, they United Kingdom domestic art market brings new incentive. A long history of London Expo (London ArtFair) style is traditional, in 2003, there are 12 million pounds of success in sales, in the Expo has called the START part, presenting the new horizons galleries and artists in the artist's part, especially those crowded into FriezeArt Fair Gallery operators. For government agencies to make their Contemperary Art art Society (CSA) every year in London small Expo, the major exhibition objects ArtFuturesFair as just graduated from College of the arts, the works of artists and works of CSA newly purchased. Only hundreds of thousands of pounds in turnover, but can attract new collectors. There are also so-called cheap art fair (AffordableArt Fair) also are novice collectors, Fathom. The exposition of the amount of visitors and transactions is increasing. Open Studio, another transaction forms directly to the opening of the artist's Studio. Many artists gathered in groups of Studio, fixed each year will have several months to open for visitors. In this way for brokers and public procurement looking hair Taku has the potential of new horizons. These rooms are often Lady in traffic information and business networks less convenient places in the country, but also in the metropolitan area of the Studio, as in Waywood, Newcastle, Tannery, EastEnd ofLondon, can directly and commercial context of convergence. These artists ' Studio of the scale and effects of the transaction are also considerable, 2002 United Kingdom Arts Council visited 32 Studio, it is estimated that the opening of the whole United Kingdom artist Studio attracted 250 000 visitors, even if the sale is not the main purpose of the Open Studio, reached 150 million pounds of trading volume. To Lotto Fund guidance of Studio also provides more choices for the general public, these studios such as Bristol's Spike Island, PersistenceWork inSheffield also have good trading potential. This scattered throughout the opening artist Studio exploring art appreciation and art collection is helpful in non-metropolitan areas compared to little opportunity to touch the art market, such an opportunity to provide them through leisure and enjoy the resulting preference, would also have the possibility of the sale and collection. There are also sound great East International/Norwich, Bloomberg NewContemporaries, school, author, Gallery, exhibition, Expo, one of the places, is alsoImportant artists and collectors the opportunity assembled. EastInternational is the largest in the United Kingdom international contemporary art exhibition, exhibitors and exhibitors unlimited by age, using the material, but still have a jury. The jury members are used to being chosen to exhibit, and lay the foundations for a successful career as an artist. Dealer and Gallery is not the same there are business circle-aggregation of art dealers, such as in Newcastle's Biscuit Factory Original ArtStore and in Manchester's consumer business circle, Comme CaArt Gallery. Such non-traditional contact art, suitable for challenging contemporary artist marketing yourself, find the same rebellious collectors or emerging collectors of all ages. But the point of sale in department stores, such as Habitat, Selfridges art transactions are also expansion potential. Collectors United Kingdom in the territory of contemporary art collectors and the proportion of traditional art collector is pyramid-shaped distribution, and the more contemporary works of art collectors relatively less. While the collection of the most classic of contemporary works of collectors, traders estimated total United Kingdom does not exceed 100. United Kingdom and most importantly, profit up several galleries are known as the vast majority of their transactions is sold abroad. Works sold abroad to Asia, the Middle East, Europe and the United States, in addition to economic reasons, there is also a historical and cultural reasons. Under access, most of the collectors are based on the preferences of the artwork and the purchase of art, there are a number of collectors to purchase works of art and their social status and communication network of relations, only a very small part of the person is to purchase works of art of the investment. Some collectors to works of art from his know how to start, and then carefully into the market, this type collectors from all walks of life, including financial, educational, medical, legal and cultural industry practitioners, they have been in the collection before and had contact with art. Also because from the admiration of the purchase of specific artists of collectors, this type of collectors like to famous places, such as, for the purchase of FriezeArtFair object. Art industry most loyal pillars are those regular purchase of collectors, and art market heats up and pay attention to market and a dynamic art scene. Collection of contemporary art collectors though a very low percentage, and all walks of life, but they often are based on searching for new trends and develop personal style of motivation to buy contemporary art, but they will be afraid of information wrong recognition of the value of works of art. Visit the small fair access to observe, at the same time to do work identities, the price comparison. Most of the collectors and are eager to more absorption art related knowledge, also on the various forms of artistic and cultural activities. These demands and trends of the art industry has a positive effect. Public sector policy in the public sector to help major art industry is not purchased directly from the commercial Gallery of art, but rather in the educational, celebration of the art of the mechanism of occasions pillars. United Kingdom Arts Council grants to artists is phased in, such as the provision of workshops, scholarships, international exchanges and activities sponsored by the exhibition. These allow the artist's performance benefits plan, market attention to a particular artist's talents and achievements, in the starting point to help artists. Public authorities purchase works of art but also on art industry has a stimulating effect. In recent years public funds are as before. Thus United Kingdom Arts Council launches lending programme, and HFC Bank HSBC branches, let emerging collectors to loans collection works of art, the expansion of private collections. Participation in the plan of 250 OwnArt Gallery. In addition by the Arts Council of New Audiences Programme funded a project called At Home, make artists withArt design home object item, first in Ted art gallery hosted by HaywayGallery, tour aims to make contemporary art and home life range have links with Lenovo, inspire creativity, and even artistic needs. Public art gallery organized art exhibitions, although it can affect the artists of the market, but the public Museum of art is not a compliance or implied market. These institutions must maintain neutrality, and the target only to render the results of the knowledge society. In recent public sector budget cuts, many art museums need to reduce spending, open source, it is sometimes necessary to publications, tickets, or even sold to increase revenue collection. Sales of series the artist donated works of few or limited copies is a new open-source approach. Public sector purchasing works of art on the art market in the community and to have long-term effects. United Kingdom Arts Council collection (Arts CouncilCollection) is the United Kingdom's largest public collection, started in 1946, to now over 7500-piece collection, the annual average increase of 30 pieces. Due to budget constraints, only 150 pounds, so much purchase object is a young artist price lower, occasionally will purchase and important work. Purchase decision is made up of six panels of the Commission, the six from text, Visual Arts, curator and so on, plus the United Kingdom Arts Council and heads HaywayGallery. However apart from the United Kingdom Arts Council collection has a professional, many galleries criticism of other public bodies, including the National Gallery and some parts of the Museum to purchase enough professional, information strategy, behind, there is no way a conservative, and so on. And public institutions of movement can also cause Gallery speculative, there are some artists Gallery agent and is not out of admiration, but finds his style would be public collections. Public decision-making is not dominant art market, especially if you want to use a large number of buy contemporary art to stimulate market transactions, knot too always counterproductive. Because this will promote commercial and public bodies, public agencies, all flows of goods, works, not a real market value of the future even if you want to transfer a market without quotes. Public authority's main task lies in the professional culture and art of the spirit and values of knowledge, there is clearly rendered calendarHistory of the roles and social functions, is not suitable for urgent assistance art industry and putting the cart before the horse.

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