LV was banned from advertising United Kingdom sought to authenticity is worth learning _ the advertising leader

France leather goods brand Louis Vuitton (LV) in the United Kingdom selling advertising, the use of the words "craftsman" and presented a seamstress in sewing "handbag Tote" photos. United Kingdom advertising standards authority received three complaints ruled misleading, since a comprehensive ban yesterday. Last name brand stores, used a few LV in Shanghai branches, it can be said that the unprecedented, while in many magazines, LV ads have appeared, one of the most attractive eye is a woman with hand-sewing a LV bag. But this piece of advertising in the United Kingdom is in trouble, because the United Kingdom advertising standards Association found that the advertisement and LV of another advertisement exaggerate their production manual. In fact after LV products are parts machining, such advertising may be misleading to the consumer, the United Kingdom in this practice reflects on the authenticity of the strict requirements of advertising, false advertising not only harm consumers and ultimately hurt businesses as well as the brand itself. The world famous entering China, could make a stricter standard is our advertising should do. （zz)