United Kingdom youth report shocked the media giant _ language guotianqing

Mingwei, 23-year-old, Shaoxing. After graduating from Wuhan University last year, 9 months went to the University of Newcastle United Kingdom Foundation. This summer come back, he told us that in the United Kingdom London is a 15-year-old school students "version of the famous". 15-year-old boy's report makes numerous media giants frustrated in the United Kingdom, there was a man named Matthew · Robson's high school, had a legendary summer vacation. With a 3-page research report, Matthew has become the most famous after following the Lewinsky's interns. This summer, Matthew looking for internships, encounters locked door. One day, his mother dog, met Morgan Stanley (commonly known as "big mo") of senior media analyst, chat about Matthew's practice, the analyst to Matthew a chance. One day, the Director of the Office to Crepel finishing a youth in media consumption. Matthew through networks, cell phones, etc., to your friends, write out after a 3-page research report. "Big mo" published this report, did not expect the global outcry, many organizations (including the mobile phone manufacturers, media companies and network operators, etc.) for more detailed information. Simply put, this is one of many media operators, advertisers are frustrated, because fully subvert their consumption habits of adolescent groups. envisages The report said that young people do not like advertising and newspaper reports, Matthew said companions few fixed time watching television, they basically have a contact network of channels. They hated billboards, television and Internet advertising, also implanted unbearable print media "a full page of text." Companions do not mobile Internet because it's too expensive, handset main use is to send text messages and listening to music. They like to chat online free platform, hate paying for entertainment and communication. Matthew said its report with some 300 young people's experiences, and indirectly represents UK thousands of young honest opinion. Mingwei said that in fact Matthew's report says is great truth, no new point of view, they are talking about foreign students. But soon, Matthew fame, the Financial Times reported on the front page, then hundreds of newspapers began to discuss his and his report. "Strange" red after holding and play has "his red a little strange. "Mingwei said Matthew online soon became a legend. Find a story, one day comments on more than a thousand. A mother of seven children, said: "this 15-year-old child, said is right. "Her children ranging in age from 10 years to 35 years old, they love to send text messages, a lot of SMS. Of these, 16 and 19-year-old children usually send text messages per month over 1000 bar, "is it these media giants have no children of their own, or do not talk about how they? otherwise not know?" questioned, jealousy and sarcasm of sound more. One user said, this is news? I, a 58-year-old man, there are people I know, and also "can't stand a full page of text." "I have to doubt this teenager, many young people like me, to have a deep interest in current affairs and a thirst for knowledge, so we read the newspaper every day. "One of the users on this matter are disdained," my confusion is not a Matthew's report, which is why the big mo own research so banal that this report than they provide any more interesting. "Quite a bit of commentary, a 31-year-old friends, read Matthew's report, found that he was a teenager. Because report consumption habits of young people, and he's the same. Young people how to use the media (Matthew's original extract) TV most young people watching TV, and there is no fixed time. In General, the boy watching TV, more of a football match, they often watch the game and related programs. Teenagers don't like watching TV, watching TV, ads play regularly (every hour and 18 minutes advertising), young people do not want to see, they switch to another channel, and the advertisement also in play. Newspaper I know of young people, no one read the newspaper on a regular basis, when they can be seen on the Internet or television news summaries, nobody will endure a full page of text. But, more importantly, young people are not willing to spend money to buy a newspaper. Network each youth has ways of contact networks, at home or at school. In the home computer to play, in the school (or library) General in order to learn. Most young people are active in social networking sites. For example, Facebook is the most common, almost everyone in the Internet will register and use. In Web search, Google is a very important role, because it is well known and easy to use. There are a number of young people in the online shopping (e.g. eBay), but this is just a small part because shopping need a credit card, but most teenagers do not have a credit card. 99% of young mobile phone has a mobile phone, and most are smart phones. Typically, the young people just use their cell phones send text messages, phone. Young people do not use video SMS and video phone, because they are very expensive. Young people never use ringtones and pictures to download service, they can be on the computer, the selected pictures and music, then rolled over to the phone, so there is no cost. A Hangzhou junior high school media consumer survey-mobile main text most don't like reading the newspaper United Kingdom youth media consumption habits shocked the media giants, sounds very strange. We invite the Hangzhou baochu pagoda experimental school grade (3) class of Zhang Zi Jing students made a survey of media consumption, if there is any unexpected results. Survey object for the child's classmates, random issue 20 questionnaires, recovered eight (4 males and 4 females). 8 students in seven have cell phones. With the most features, 4 person is send SMS, 2 people on the phone, one on the Internet. Monthly cell phone fees below $ 20 2 people, $ 20-40-2, 40-60 3 people. Such costs are parents. Usual shopping, 4 person is where the "where to buy" convenience, two others select shopping centre, 1 person choose to shop online, select 1. For newspapers, television, Internet, Zhang Zi Jing students enjoy the Internet first degree is:The second one, TV, newspaper third; but because of reasons parents, he spent the three above time sorting is: Internet TV first, second, third newspaper.